Find out the most popular social media sites today. Some will be familiar, others may not. Discover some that might be great for your brand but that you have yet to explore.

Whether you're building your personal brand or running social media marketing for a business, choosing the right social media platforms matters. It’s not just about being where everyone is — it’s about being where your audience already shows up.

That’s why we put together this guide: a look at the top social media platforms in 2025, ranked by monthly active users and updated with insights on what each platform is best for.

From familiar giants like Facebook and Instagram to rising players like Threads and Bluesky, this list will help you make smarter decisions about where to show up and what kind of content to create.

And remember: you don’t need to be on every social media site to grow a strong social media presence. A focused strategy that aligns with your target audience, content strengths, and available time will always beat being spread too thin.

But first, an overview of the most popular social media platforms

Platform	Monthly Active Users (MAU)	Top Content Formats	Best For
Facebook	3.07B	Share on FacebookShare on TwitterShare on LinkedinShare on PinterestShare on XingShare on Reddit bawhitegroup Leave a Reply Cancel reply Your email address will not be published. Required fields are marked * Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment.