Want to give your Facebook content a boost? Here are all the Meta ad specs and image sizes you need to create Facebook ads that get the job done. 

You're spoiled for choice when it comes to Facebook ads — from images and videos to carousels and collections, there’s a format (and placement) for just about every goal. Advertising on Facebook also gives you the chance to experiment and find just the right approach for your brand. 

But with so many options, it’s important to keep up with the latest Facebook ad specs. Facebook offers a world of creative opportunities, and getting the specs right is your first step to making the most of them. If you’ve ever found yourself Googling “Facebook ad sizes” or “Meta ad specs” five minutes before launching a campaign, we’ve got you covered.

In this fully updated guide, you’ll find all the current Facebook ad dimensions, file types, and technical details you need to create standout ads in 2025. 

Quick Tip: Add this article as a bookmark so that you never have to go spec-hunting again.

Technical terms you need to know

If all the talk about Facebook ad specs, sizes, and file types feels a little overwhelming, I hear you. But take it from a writer: the good news is that you don’t need to be a designer or a tech whiz to create Facebook ads that work. 

To help you cut through the jargon, here’s a quick rundown of the most common terms you’ll see when reading this article and creating your ads: 

• Audience network: Allows your Facebook ads to appear in apps and websites outside of Facebook and Instagram that are part of Meta’s ad network.
• Aspect ratio: The shape of your image or video (for example, 1:1 is a square)
• Aspect ratio tolerance: How much your ad’s shape can be slightly off from the ideal shape and still be OK.
• GIF: A short, looping animation made from several images that’s good for quick, fun visuals (Read our Ultimate Guide to GIFS to learn how to create and use them).
• JPEG: A common type of image file that works well for photos with lots of colours.
• MOV: A type of video file, mostly used by Apple devices. Facebook accepts it, too.
• MP4: A popular video file type that Facebook likes because it looks good and loads quickly.
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