And now we have enough data to add Threads to our roster, too!
Because even though Threads uses an algorithm to decide what you (and your target audience) sees in the feed, when you post still has an impact. And now we have the data to prove it.
We analyzed hundreds of thousands of Threads posts sent through Buffer — 730K posts, to be precise — to figure out if some time slots stood out in terms of post performance. (Spoiler: there were a few.)
Our primary metric for this study was median engagement by hour, day, and content type.
The best time to post on Threads is 7 a.m. on Wednesday. Posts published then had the highest median engagement — that is likes, replies, and reposts — across all the data we analyzed.
Other high-performing times were 7 a.m. – 9 a.m. on weekdays, especially Tuesday through Friday.
So, generally speaking, most weekday mornings are great windows to aim for.
An interesting ‘outlier’ time that popped up in our study was 1 a.m. on Sunday. As you can see from the heatmap graph above, it ranks in the top five posting times for Threads.
It’s proof that, while the hours with the highest median engagement rates tend to be between 7 and 9, it can still be worth experimenting with other posting times to see what works best for your audience.
As always, I like to look at social media platform demographics to paint a clearer picture of why this is the case (though it’s only theoretical).
Threads, which burst onto the scene mid-2023, now boasts around
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