TikTok hashtags can help you boost visibility and reach a broader audience. Learn how to use them with 250 curated examples.

TikTok hashtags aren’t a one-way ticket to virality — but they can absolutely help boost visibility. When done right, TikTok hashtags help categorize your content, enable the algorithm to understand what your content is about, and boost your discoverability through TikTok SEO.

In this article, we’ll explore everything there is to know about TikTok hashtags:

• What are TikTok hashtags?
• Why you should use hashtags
• How to find the right TikTok hashtags
• How to use TikTok hashtags properly

Plus, I’ll share a curated list of 250 trending TikTok hashtags — organized by industry to help you reach the right audience and grow your presence.

What are TikTok hashtags?

TikTok hashtags are keywords or phrases preceded by a “#” symbol – usually in the video caption – that help categorize content on the platform.

When you use hashtags for TikTok videos, you help the algorithm understand what your content is about and put it in front of the right community. Using relevant hashtags also makes your content searchable. Your video will pop up when someone searches for the keywords you used in your hashtag.

Users interested in a topic will often even follow hashtags related to it — like #BookTok or #MomsofTikTok. This allows them to stay up-to-date on the latest conversation on the subject.

5 benefits of using hashtags on TikTok

Incorporating TikTok hashtags in your marketing strategy has plenty of benefits. Here are a few:

1. Boost visibility of your videos

Adding hashtags for TikTok videos helps the TikTok algorithm understand what your content is about and put it in front of the right people.

This is especially true for trending hashtags — TikTok pushes content with the most trending TikTok hashtags in its video caption. The more you use them, the more you increase your chances of landing in the relevant audience’s For You Page (FYP).

2. Build a community

Hashtags create communities around specific interests. Using hashtags for TikTok – esepcially niche ones — allows you to join the conversation and find your tribe. Hashtag challenges, for example, help you understand and participate in your industry's trends. #icebucketchallenge, anyone?

3. Improve TikTok SEO

TikTok is a search engine too. Just like Google, it relies on certain pieces of information to place content into the most appropriate categories, better organizing and surfacing them for searchers. 

Hashtags are another helpful piece of the puzzle for the algorithm, a way to better optimize your videos for search (SEO). They can help you make sure your video gets in front of the right people. 

4. Get content ideas

When you search for specific hashtags, you can find other TikTok vid