Find out the most popular social media sites today. Some will be familiar, others may not. Discover some that might be great for your brand but that you have yet to explore.

Whether you're building your personal brand or running social media marketing for a business, choosing the right social media platforms matters. It’s not just about being where everyone is — it’s about being where your audience already shows up.

That’s why we put together this guide: a look at the top social media platforms in 2025, ranked by monthly active users and updated with insights on what each platform is best for.

From familiar giants like Facebook and Instagram to rising players like Threads and Bluesky, this list will help you make smarter decisions about where to show up and what kind of content to create.

And remember: you don’t need to be on every social media site to grow a strong social media presence. A focused strategy that aligns with your target audience, content strengths, and available time will always beat being spread too thin.

But first, an overview of the most popular social media platforms

Platform	Monthly Active Users (MAU)	Top Content Formats	Best For
Facebook	3.07B	Recommended Story For You : computers-internet Organize Keywords and Import CSV Files from the Google Keyword Planner computers-internet The Most Affordable And Easiest User Friendly Page Builder You Will Ever Use! computers-internet Instant WordPress Theme That Matches Your Website computers-internet Wizard to Manage Remote Backend MS Access Database Tables Fields and Indexes computers-internet If you had an aisle-by-aisle grocery list wouldn't you spend less money on impulse items? computers-internet everything you need to create a professional corporate look mini-site is there. computers-internet Unlock Your Networking Potential with GNS3Vault computers-internet Viper Cache Was 77% Faster Than The Competetion computers-internet Understanding Stock Market Shorting eBook bawhitegroup Leave a Reply Cancel reply Your email address will not be published. Required fields are marked * Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment.