In this post, we get into how I filled up my calendar with questions from my community. I have a tendency to treat coming up with content ideas as a solo sport. I’m used to sitting with my thoughts, combined with a post format I saw that I loved and want to recreate. And when…

Unlockable reels are designed to encourage “a new, IYKYK way” of engaging with your community on Instagram. Here’s how they work. Instagram is quietly testing a new feature that could change how creators and brands share content — and I’m pretty excited about the potential. In their words: Unlockable reels are designed to encourage “a…

You don’t need a big budget to build a big audience. Use these smart strategies to get more followers on Facebook, starting today. As a millennial, I’m not ashamed to be a Facebook fan, and it turns out that I’m not alone. About 69% of my generational cohort is still active on the platform. Although…

We analyzed hundreds of thousands of Threads posts sent through Buffer to figure out which time slots got the most engagement. If you’ve been around here a while, you’ll know that crunching the numbers to figure out the best time to post on all major social media platforms is basically our love language. And now…

Find out the most popular social media sites today. Some will be familiar, others may not. Discover some that might be great for your brand but that you have yet to explore. Whether you're building your personal brand or running social media marketing for a business, choosing the right social media platforms matters. It’s not…

In this guide, learn everything you need to know about how to use Instagram Close Friends Having thousands of followers is great. But sometimes, the real value of social media comes from smaller, more meaningful interactions. That’s where Instagram Close Friends can be a game changer. This Instagram feature, first introduced in 2018, lets you…

Growing on Instagram takes time and effort — but with these must-do tactics, the path to an engaged following is a lot more straightforward than you might think. There are no definitive “growth hacks” for increasing the number of followers on your Instagram account — but there are still plenty of things you can do to…

With Bluesky’s livestreaming feature, users will be able to discover when someone is live — and jump directly to YouTube, Twitch, or another platform to watch. Most social media networks want to draw users onto the platform and keep them there. But, once again, Bluesky is taking the path less travelled. The decentralized social platform…

Learn the ideal image sizes for all types of Instagram posts so your content is always pixel-perfect. A few months ago, I created an Instagram Reel that (I thought) looked great when I was making it. I uploaded, hit post, and tapped on it to fill the screen — only to find a sliver of…